Multi-disciplinary Creative
This is a snapshot of my work from a variety of creative fields, ranging from graphic design, art direction and web design to photography and image-making.
I have a broad range of experience in a range of creative disciplines across the world. Each discipline has enhanced my craft as a creative.
From styling photo shoots to social media pages, establishing a strong visual language for a brand is what I’m most passionate about. I have experience in corporate sphere as well as non-profit.
From reportage to photography for company events, I have over 10 years experience creating content all over the world. The need to read a scene, understand composition, subject, colour and light has shaped my creative process and visual language skills as an Art Director.
Mapping out user pathways and designing web interface to shape user experience was a big part of my role at Atomos. The need to create the simplest path possible in a graphically engaging manner will often be the difference between a user remaining on a website or exiting.
I have hands-on technical skills in publication design, iconography, infographics, event graphics, press / digital ads and EDM.
I have a mixed-media technique with photo montage and illustration to create bespoke digital paintings which have been used for both theatre posters and personal illustrations.
Understanding a subject well enough to establish a story has been a huge part of my work. I’ve spent many hours building knowledge on issues via face-to-face interviews, online research and field-work. These projects have not only honed my skills in project management and planning, they’ve also shaped my creative process for conceptual work.
OtherPay is a fintech startup designed to end purchase fraud. I manage all design and visual communication, including the pilot app build and complete redesign of the company website, including shooting new content, icon design, UX and conceptual copywriting. A Case Study of this project will appear in my Work section soon.
I created key art for the upcoming theatre production of Evil Dead in Australia, using a combination of personal photography, found imagery and AI. I am also managing social media content for the show. Examples of the work will appear in my Work section soon.
Atomos is a global brand who makes gear for filmmakers. I’ve worked regularly with Atomos as a freelancer since 2018, starting out as a designer and progressing to lead a small studio in Melbourne throughout 2023. I oversaw the creation of atomos.com – a huge undertaking which involved over a dozen new product pages; a new 100+ product render library and a suite of new video content and BTS imagery. I worked on UX across the entire site, as well as concepts for interactive elements and the creation of an online magazine. The website was part of a brand refresh which led to a new tone of voice and visual language across all aspects of the brand. I also set up a new workflow for the studio, managed communications with the web development agency and resourcing of designers.
In 2022 I designed the agency’s submission for NGV’S Rigg Design Prize. In 2018 I did the creative, design and illustration for an entire fundraising campaign for the homeless charity, Street Smart, which included a full-page ad in Broadsheet as well as the usual suite of digital media specs
TEAR is a charity working in partnership to end poverty, challenge inequality and build sustainable communities. I designed and illustrated the End of Financial Year fundraising campaign in 2017. The campaign was centred around the line, ‘Seeing the Extraordinary in the ordinary’ and used a vibrant colour palette and painted portrait to visualise the message. I also created a series of illustrations to appear on an animation for The Justice Conference in 2017.
Wilderness Society is an Australian, community-based, not-for-profit environmental advocacy organisation. I have shot at various events including the 3-day training program, ‘Movement for Life’ in Sydney. I also shot on the lawns of Parliament house in Canberra for ‘Threatened Species Day’ among a number of other campaigns and events.
Enda Markey Presents is a theatre production company, specialising in musical theatre, concerts and cabaret and has been a regular client since 2013. I have created key art and imagery for a number of shows including ‘Do You Hear the People Sing’ and ‘Blood Brothers’
ACMN is the leading agency for marketing and advertising in the Australian and New Zealand entertainment industries. I worked on several shows as a poster designer, including ‘Madiba’, ‘Jekyll & Hyde’ and ‘My Fair Lady’.
AKA UK is an independent marketing, creative and media agency specialising in culture and entertainment. I created brands for London’s entertainment industry as Art Director and Designer. The role involved pitching concepts for each show before working with Creative Artworkers to roll out the approved concept across media platforms including underground billboards, full page newspaper ads and digital banners. The role also included reading scripts, directing photo shoots and sourcing creative talent such as specialist illustrators and photographers.
Lunar BBDO was 10-person media and creative agency launched by AMV BBDO in London in 2006. I joined the team as lead designer, responsible for all design, working closely with the founding ECD team.
I was a ‘Jack-of-All-Trades’ freelancer with W+K over a 3-year period in London. I designed and illustrated posters for company events and shot at agency initiatives, including ‘Forever Curious’, a project that aims to inspire and develop curiosity and creativity in young people. The agency held an exhibition of my photography in 2015.
CNN Arabic interviewed me about my photography in Mauritania.
In 2019 I travelled to Mauritania for a self-initiated photo essay and story on longest freight train in the world. Wired Magazine interviewed me about the story and shared the piece to their 10.4 million followers on Twitter and 1.4 million followers on Instagram. The piece was also translated to Japanese for Wired Japan. Read the interview online
My photo from the back of a Mauritanian freight train won the 2020 Sony World Photography Awards (Travel Category). The photo was featured on CNN, BBC, The Guardian and many more global news sites.
Musée Magazine featured my work from the salt flats of Senegal for a feature story on Earth Day.
The Guardian featured my series from the Danakil Depression in the Travel section of the UK edition of their newspaper as well as the Photography section online.
